Revitalizing Train Travel: Innovative Solutions and Personalized Experiences for the Future of Shinkansen Bullet Trains
Railway companies are exploring innovative ways to attract more passengers to ride Shinkansen bullet trains by drawing on lessons learned from the decline in passenger numbers during the COVID-19 pandemic. Central Japan Railway Co. (JR Tokai) has introduced a chartered train service that allows passengers to rent a single train car on the Nozomi Shinkansen running between Tokyo and Shin Osaka. This service enables passengers to personalize the car's interior and even rent crew member uniforms. Additionally, East Japan Railway Co. (JR East) has launched a train car designed for passengers to hold phone conversations and online meetings while commuting. JR Tokai's chartered train service, offered in collaboration with major travel agency JTB Corp. and others, allows passengers to rent a train car for various purposes. These packages were conceived by a group of young employees during an in-house competition for new projects. The proposal, titled "We'll make your hopes ...