Subaru is gearing up for a significant shift in its business strategy, aiming to make electric vehicles (EVs) a major player in its lineup. The company's President, Atsushi Osaki, revealed a bold plan to ensure that electric vehicles account for 50% of the company's projected global vehicle sales of over 1.2 million units by 2030. During a recent business briefing, Mr. Osaki emphasized that Subaru would take steps to keep up with the fast-paced EV trend in its main market, the United States. The automaker plans to commence EV production in the U.S. around 2027 to 2028, a move aligned with the anticipated surge in EV adoption and potential tax incentives under the U.S. Inflation Reduction Act.  Subaru's previous commitment to increasing the combined share of hybrid and EV vehicles in global sales to at least 40% remains, while the company now also plans to export EVs produced in Japan to the U.S. Mr. Osaki assured stakeholders that Subaru will stay agile and adapt to sh...

Toyota Motor's President, Koji Sato, has reaffirmed the company's commitment to an extensive electrification strategy as a key step towards reducing carbon emissions. In a recent interview, Mr. Sato outlined Toyota 's multifaceted approach to decarbonization, which encompasses both electric and hybrid vehicles. Mr. Sato emphasized Toyota 's dedication to advancing electric and fuel cell vehicles, particularly those powered by hydrogen. He highlighted the forthcoming equilibrium between two main avenues: electricity and hydrogen. Mr. Sato firmly believes that electric vehicles have the potential to revolutionize the driving experience, making cars more captivating. He emphasized Toyota 's aspiration to engineer EVs that resonate with the craftsmanship ethos. Addressing hydrogen-powered vehicles, Mr. Sato outlined Toyota 's plan to prioritize commercial vehicles in this realm. He expressed the company's intention to stimulate hydrogen consumption, ultimat...

Toyota Motor Corp. has announced a collaboration with Mitsubishi Heavy Industries (MHI) to develop a manned moon rover in conjunction with Japan's space agency, as part of their efforts to advance space exploration in the country. Mitsubishi Heavy Industries (MHI), which is independently working on an unmanned lunar explorer set to launch in 2025, will provide Toyota with valuable data and expertise gained from operating their vehicle on the Moon's surface. Having been involved in constructing portions of the International Space Station, MHI will also contribute its knowledge in life support systems in space, assisting Toyota in building the crewed pressurized rover known as the "Lunar Cruiser." The Lunar Cruiser is planned for a Moon mission in 2029. In exchange, Toyota will leverage its extensive experience in manufacturing various vehicle types, from racing cars to pick-up trucks, to ensure that MHI 's lunar explorer can withstand the harsh lunar environmen...