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Transforming Beauty: Japan's Cosmetic Manufacturers Drive Toward Sustainable Solutions and Plastic Reduction

Cosmetics manufacturers in Japan are ramping up their efforts to reduce plastic usage, responding to growing consumer concerns about plastic waste. Kao Corp., a major household goods maker, initiated a demonstration experiment in February to collect used containers of skincare products like toners and lotions for recycling into bottles. The trial, scheduled to run until the end of July, involves 36 sales outlets, including those operated by Aeon Co. in the Kanto region of eastern Japan. The collected containers, from brands like Twany and other Kao cosmetics, will be converted into materials for producing recycled bottles using Jeplan Inc.'s innovative recycling technology. Kao aims to expand the collection program to more outlets in the future. Fancl Corp., another cosmetics manufacturer, has also increased the number of stores that collect used containers for recycling. Currently, 61 stores, including those in the Tokyo metropolitan area, accept used containers to be repurposed...