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Subaru's Electrification Venture: Pioneering EV Tech And Investments

Subaru is gearing up for a significant shift in its business strategy, aiming to make electric vehicles (EVs) a major player in its lineup. The company's President, Atsushi Osaki, revealed a bold plan to ensure that electric vehicles account for 50% of the company's projected global vehicle sales of over 1.2 million units by 2030. During a recent business briefing, Mr. Osaki emphasized that Subaru would take steps to keep up with the fast-paced EV trend in its main market, the United States. The automaker plans to commence EV production in the U.S. around 2027 to 2028, a move aligned with the anticipated surge in EV adoption and potential tax incentives under the U.S. Inflation Reduction Act.  Subaru's previous commitment to increasing the combined share of hybrid and EV vehicles in global sales to at least 40% remains, while the company now also plans to export EVs produced in Japan to the U.S. Mr. Osaki assured stakeholders that Subaru will stay agile and adapt to sh...