Subaru is gearing up for a significant shift in its business strategy, aiming to make electric vehicles (EVs) a major player in its lineup. The company's President, Atsushi Osaki, revealed a bold plan to ensure that electric vehicles account for 50% of the company's projected global vehicle sales of over 1.2 million units by 2030. During a recent business briefing, Mr. Osaki emphasized that Subaru would take steps to keep up with the fast-paced EV trend in its main market, the United States. The automaker plans to commence EV production in the U.S. around 2027 to 2028, a move aligned with the anticipated surge in EV adoption and potential tax incentives under the U.S. Inflation Reduction Act.  Subaru's previous commitment to increasing the combined share of hybrid and EV vehicles in global sales to at least 40% remains, while the company now also plans to export EVs produced in Japan to the U.S. Mr. Osaki assured stakeholders that Subaru will stay agile and adapt to sh...

Subaru Corporation is set to introduce its groundbreaking EyeSight driver assist technology to a manual transmission automobile for the very first time. This move marks a departure from the norm, as EyeSight has traditionally been available exclusively on automatic transmission models. The eagerly anticipated unveiling of Subaru's upgraded BRZ sports car this autumn will showcase this groundbreaking integration. EyeSight relies on advanced camera technology to capture objects in three dimensions, enabling it to effectively control the brakes and help prevent collisions. Additionally, it optimizes driving speed to maintain a safe and consistent distance from the vehicle ahead. Previously, manual vehicles were not equipped with EyeSight due to their higher likelihood of stalling compared to automatic counterparts. This was due to EyeSight's reliance on automatic braking. However, in order to bring this cutting-edge technology to the manual BRZ, Subaru has made adjustments to ...

Toyota Motor Corp. and Subaru Corp. are teaming up to accelerate the development of electric vehicles (EVs), with plans to introduce an all-electric sport utility vehicle (SUV) in Japan as early as 2025. According to sources familiar with the matter, the companies are also considering a collaborative effort for an EV targeted at the North American and other markets. Toyota, under the leadership of new President Koji Sato, is striving to strengthen its presence in the EV market. In order to catch up with competitors in the United States and Europe, the Japanese auto giant has decided to leverage Subaru's expertise in development and production. Toyota currently holds a stake of around 20 percent in Subaru.   The forthcoming electric SUV for the Japanese market will be based on two EV models that Toyota and Subaru have previously developed together—the bZ4X from Toyota and the Solterra from Subaru. The new vehicle is expected to have a longer range than the bZ4X, which can trav...