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Japan's Service Industry Embraces Pre-Pandemic Normality: Unmasking and Moving Forward

Japan, Service industry, Mask policies, Hoshino Resort, Tourism industry, Recovery, Domestic travelers, Foreign visitors, Convenience stores, Banking sector, Department stores, Rail industry, New normal
“Unmasking" trend in Japan's service industry

Starting from May 8, more companies in Japan's service industry plan to let their employees go maskless at work. This follows the government's decision to downgrade COVID-19 to a less-severe Category 5 under the infection diseases prevention law. The shift in anti-virus mask policies at these companies reflects the rising desire in the industry to return to pre-pandemic normality.

 

While some companies will maintain their mask-wearing mandates out of "consideration for customers," they appear to be in the minority. For example, employees of Hoshino Resort Co., a Nagano Prefecture-based operator of inns and hotels, will stop wearing masks at work on May 8. The company believes that it's important for the tourism industry that staff greet guests with a smile to communicate a welcoming feeling.

 

So far, Hoshino Resort's mask rules have been situation-based, such as whether staff members are indoors or outdoors or in direct contact with customers. According to the Japan Hotel Association, which counts 244 hotels across the nation as members, an overwhelming majority of accommodation companies have required their employees to wear masks, even after March 13, for such reasons as "consideration for guests who are concerned about infections."

 

The tourism industry is finally recovering from the impact of the COVID-19 pandemic. The number of domestic travelers has almost returned to pre-pandemic levels, while foreign visitor numbers have recovered to around 70% of figures before the novel coronavirus spread around the world in 2020. With the further lifting of border controls late last month, more foreign visitors are expected to arrive in Japan. Many in the industry hope the "unmasking" trend will further drive up demand for travel.

 

Businesses in the retail and banking sectors are also following the same trend concerning masks. Three major convenience store chains--Seven-Eleven, Lawson, and FamilyMart--will leave it to individual staff members to decide whether to wear masks at work from May 8. The companies will also allow each store to decide what to do with spittle-blocking partitions placed at cash registers. MUFG Bank Ltd. will allow counter clerks at its branches to decide whether they will wear masks. Sumitomo Mitsui Banking Corp. has left the mask decision to individual employees, except for counter clerks at its branches, since March. The choice will be available for all employees at the megabank starting on May 8.


Japan, Service industry, Mask policies, Hoshino Resort, Tourism industry, Recovery, Domestic travelers, Foreign visitors, Convenience stores, Banking sector, Department stores, Rail industry, New normal


 

However, department store chains are not so united on mask policy. Both Daimaru Matsuzakaya Department Stores Co. and Isetan Mitsukoshi Holdings Ltd. will let individual employees decide on whether to use the protective facewear. Isetan Mitsukoshi Holdings will also remove acrylic boards and infrared thermography scanners to measure body temperatures from its stores. But Takashimaya Co. will continue to require employees to wear masks for the time being to ensure customers feel safe.

 

In the rail industry, Hokkaido Railway Co., East Japan Railway Co., Central Japan Railway Co., West Japan Railway Co., and Kyushu Railway Co. will allow train crew to decide whether to wear masks at work or not. In contrast, Shikoku Railway Co.'s train crew and station attendants will still be required to wear masks, in principle.

 

The change in mask policy is seen as a welcome development for businesses in the service industry, as it indicates a return to normalcy. Customers are more likely to engage with employees who are not wearing masks, as it communicates a welcoming feeling. While some businesses will maintain their mask-wearing mandates, the majority are expected to follow the new guidelines from the government.

 

As the world slowly but surely emerges from the grips of the COVID-19 pandemic, the question remains: what will our new normal look like? Will we return to our old ways, or will we continue to implement new measures to keep ourselves and others safe? With Japan's service industry leading the way in "unmasking," it's clear that businesses are eager to return to pre-pandemic normality. But what about customers? Will they feel comfortable in maskless environments, or will they continue to wear masks as a precaution? Only time will tell as we navigate this new era of post-pandemic life.

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