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The Evolution of G-Shock: How a Watch Designed for Durability Became a Fashion Icon

G-Shock history, Casio watches, durable watches, watch design, watch technology, Kikuo Ibe, module, shock resistance, impact resistance, timepiece, reddit, Tokyo, japanbizinsider, twitter
In 1981, Kikuo Ibe, a watch designer at Casio Computer Co., submitted an idea for a heavy-duty watch to a company program that encouraged employees to pitch new products and technologies. His inspiration came after his own wristwatch broke easily when dropped, leaving him frustrated and disappointed.

Ibe's idea was initially approved by his boss, but he still needed to test the watch's durability from an engineering standpoint. He started by focusing on the core component of the watch, called a module, and quickly realized that cushioning was crucial in protecting a wristwatch when dropped. After months of testing, Ibe came up with the idea of covering the timepiece with parts made of rubber and metal to absorb shocks.

 

Finally, after eight months of trial and error, Ibe discovered that suspending the module in a ball-like structure might work. This discovery led to the birth of the G-Shock, which hit the market on April 12, 1983. The watch was almost twice as thick as ordinary ones, but Ibe decided to make it appear slim by adopting a black-only model.

 

Despite its innovative design, annual sales of G-Shock watches in Japan remained flat and as low as 10,000 units until fiscal 1990. However, sales of the model started picking up after an unexpected development.


G-Shock history, Casio watches, durable watches, watch design, watch technology, Kikuo Ibe, module, shock resistance, impact resistance, timepiece, Tokyo, reddit, Japanbizinsider


The G-Shock's popularity skyrocketed when Ibe discovered that construction workers in Japan had started using the watch because of its durability and shock resistance. This development opened up a whole new market for the G-Shock, and it quickly became popular with people who needed a watch that could withstand tough environments.

 

Today, the G-Shock is one of the most popular watch brands in the world, and its toughness and durability have made it a favorite among outdoor enthusiasts, athletes, and military personnel.

 

The story of the G-Shock is a testament to the power of perseverance and innovation. From a simple idea to a worldwide phenomenon, the G-Shock has become a symbol of toughness, durability, and style. It has been worn by athletes, adventurers, and even astronauts. But what's next for the G-Shock? With advances in technology and new materials being developed every day, it's exciting to think about what the future holds for this iconic timepiece. Will it continue to evolve and push the boundaries of what a watch can be? Only time will tell.

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