Japan's Beauty Renaissance: From Pickled Turnips to Beauty Elixirs, Unveiling the Future of Makeup

An innovative company called Daiyasu Co. has found a unique way to turn waste generated in the production of their famous "senmaizuke" pickled turnips into cosmetics that promise to bring "supreme elegance" to your beauty routine.

Daiyasu Co., based in Kyoto's Sakyo Ward, is renowned for its Kyoto-style winter turnip delicacy. However, they decided to expand their horizons and venture into the world of cosmetics by harnessing the power of fermentation and vegetable extracts.

 

To bring this idea to life, Daiyasu Co. partnered with a Tokyo-based company. Their goal was to create cosmetics made from natural materials that the whole family can enjoy without any worries.

 

The process begins by carefully removing the outer portion of each turnip to create the delicious senmaizuke. The waste generated from this process, along with other pickled vegetables, amounts to approximately 200 tons per year.

In the past, Daiyasu Co. used to provide this vegetable waste to the Kyoto City Zoo to be used as animal feed. However, their aim was to find more ways to reuse the waste and reduce the amount that ends up being discarded.

 

That's when they teamed up with Organic Mother Life, located in Tokyo's Meguro Ward. This partner company specializes in creating beauty products from discarded plants.

 

Daiyasu Co. provided them with 24 different types of vegetables used in their pickled products. By combining the lactic fermentation of turnips with extracts from other crops, they created a facial lotion with incredible properties.

 

But that's not all! They also developed four types of beauty oil, each representing a different season. The beauty oils are crafted from the essence of various ingredients, such as ume plum for spring and persimmon for autumn.

 

If you mix the fermented lotion with the beauty oil, you get a fabulous beauty serum that will leave your skin feeling rejuvenated and radiant.

To embody the spirit of their cosmetics line and empower women, they named the brand Shiki, which means "supreme elegance" in Japanese. It's a fitting name that also sounds like "four seasons" when pronounced.

 

What's interesting is that they chose to use glass bottles typically used for food products instead of ordinary cosmetic containers. This choice reflects their commitment to sustainability and showcases their dedication to repurposing materials.

 

If you're eager to try these extraordinary cosmetics, be prepared to invest a little. The matured vegetable lotion and the four types of beauty oil come in 100-milliliter bottles, each priced at 6,930 yen ($49.53), including tax.

 

These remarkable products made their debut at the JR Kyoto Isetan department store from May 9 to May 15. Since May 17, they have been available on store shelves at Daiyasu Co.'s main shop in Sakyo Ward and at Organic Mother Life outlets.

 

It's time to embrace the "supreme elegance" of Shiki cosmetics and let the power of fermented veggies enhance your beauty routine.

 

The world of makeup is ever evolving, driven by creativity, research, and our insatiable desire to enhance our natural beauty. As we dive into a world where pickled turnips create skincare miracles, one can't help but wonder what the future holds for the world of makeup. Will we see more innovative ingredients derived from unexpected sources? Could our beauty routines become even more sustainable and eco-friendly? How will technology and science shape the cosmetics industry in the years to come?

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