Honda Aircraft Co., the aircraft subsidiary of Honda Motor Co., has announced its plans to introduce a new small-sized business jet that can accommodate up to 11 passengers. The company aims to launch this aircraft in the market around 2028, pending certification from U.S. aviation authorities. This new jet, categorized as a "light jet," will be larger than Honda's existing HondaJet, which falls under the "very light jet" category and can seat a maximum of eight people.
One of the standout features of the new aircraft is its impressive fuel efficiency, boasting a 20 percent improvement compared to typical light jets. This enhanced efficiency enables the jet to make nonstop transcontinental flights across North America without the need to refuel, providing significant time-saving advantages for business travelers who frequently commute between the East Coast and West Coast, such as New York to Los Angeles.
The upcoming light jet from Honda Aircraft will be based on the
HondaJet 2600 Concept model, which was unveiled at a trade show in Las Vegas in
2021. Although the specific price and order acceptance details have yet to be
announced, the company is focused on delivering a product that caters to the
needs of business travelers who prioritize time efficiency and reduced fuel
consumption.
However, it is worth noting that Honda's aircraft business unit
has been operating at a loss. In an effort to improve profitability, the
company is focusing on implementing cost reduction measures and increasing
service revenues. The introduction of this new light jet represents a strategic
step towards achieving a more favorable financial outlook for Honda's aircraft
business unit.
With the United States being the largest market for business
jets, Honda Aircraft is strategically positioning itself to cater to the needs
of business travelers in this thriving sector. As of the end of 2020, the U.S.
market boasted approximately 22,000 business jets, significantly surpassing
other leading countries such as Germany and the United Kingdom. Japan, where
Honda originated, had a modest fleet of 70 jets as of the end of 2021.
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